Selecting The Right Strategy To Meet Customer Requirements
Paul Childerhouse1, Séverine M. Hong-Minh2 & Mohamed M. Naim3
1Research Associate, Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK, FAX 029 20874301, TEL 029 20876915, childerhouse@cardiff.ac.uk2Research Associate, Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK, FAX 029 20874301, TEL 029 20876915, hongminhsm@cardiff.ac.uk.
3Reader, Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK, FAX 029 20874301, TEL 029 20874635, naimmm@cardiff.ac.uk.
Abstract
Supply chain management has received a great deal of interest during the past few years. There is a concurrent view that a ‘save all’ strategy applicable to all circumstances is available to industrialists. This paper challenges this view and puts forward alternative house building supply chain strategies for particular market circumstances. Initially a review of the UK house building value stream is presented along with a description of the way in which supply chain management plays a critical role. The general principles behind the two recent popular supply chain approaches, Lean and Agile are presented along with the combination of the two into a single holistic approach called Leagility. Customer requirements are diverse in the house building sector and as a result the supply chain must be matched to best service these alternative marketplace conditions. The Leagile strategy is expanded via different positions of the strategic stock, de-coupling point into four alternative strategies: Make to stock, fit out to order, shell and fit out to order and design to order. Each strategy is explained in depth and the paper concludes with a matrix designed to match these four alternatives with different customer requirements. Thus, a tool is provided for selecting the right supply chain strategy given any type of customer requirements.
Keywords
UK house building, supply chain strategies, Lean, Agile, Leagile
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Reference in APA 7th edition format:
Childerhouse, P., Hong-Minh, S. M. & Naim, M. M.. (2000). Selecting The Right Strategy To Meet Customer Requirements. 8th Annual Conference of the International Group for Lean Construction.
Shortened reference for use in IGLC papers:
Childerhouse, P., Hong-Minh, S. M. & Naim, M. M.. (2000). Selecting The Right Strategy To Meet Customer Requirements. IGLC8.
Founded in 1993, the IGLC is an international network of researchers from practice and academia in architecture, engineering, and construction (AEC) who feel that the practice, education, and research of the AEC industry have to be radically renewed in order to respond to the global challenges ahead.
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