Tracking the Dependencies Between Companies’ Commercial Behavior and Their Institutional Environment

Daria Zimina1 & Christine Pasquire2

1 Research Associate, Department of Civil & Building Engineering, Loughborough University UK
2Professor of Lean Project Management, School of Architecture, Design & Built Environment, Nottingham Trent University, Burton Street, Nottingham NG1 4BU UK +44 115 848 2459 [email protected]


This paper is a part of a research project addressing the problems caused by the construction industry’s apparent dependency on cost information. The paper sets a theoretical base for the project by investigating the dependencies between micro and macroeconomic levels from the perspective of the construction industry. The hypothesis is that factors defining commercial behaviour and impeding or facilitating implementation of lean commercial practices include macroeconomic environment and regulation, market agents, informal institutions, such as culture, and individual abilities of the management. Understanding the reasons of the traditional commercial behaviour will help to find a way of changing it for a better. The paper might be of interest to both the academics and practitioners looking to change commercial practice. The main finding constitutes an analysis of the nature of the dependence between companies and their environment.


Commercial behaviour, socio-economic environment, lean transformation, lean cost and commercial management.



Zimina, D. & Pasquire, C. 2011, 'Tracking the Dependencies Between Companies’ Commercial Behavior and Their Institutional Environment' In:, Rooke, J. & Dave, B., 19th Annual Conference of the International Group for Lean Construction. Lima, Peru, 13-15 Jul 2011.

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