Visual Communication Panels for Production Control Using Gamification Techniques

Hugo Morêda Neto1, Regina M. Leite2, Dayana B. Costa3 & Frederico Durão4

1Civil Engineer, Engineering School, Department of Structural and Construction Engineering, Federal University of Bahia, Salvador, Bahia, Brazil, [email protected]
2Civil Engineer, Master’s Student in Computer Science, Federal University of Bahia, [email protected]
3Assistant Professor, Engineering School, Department of Structural and Construction Engineering, Master of Environmental and Urban Engineering, Federal University of Bahia,[email protected]
4Assistant Professor, Institute of Mathematics, Master of Computing Science, Federal University of Bahia, [email protected]


In recent years, the construction industry has shown significant interest in the adoption of new process improvement principles and practices that use visual management while also being integrated in the Production Planning and Control at construction sites. This need has led managers to seek new approaches in order to improve the involvement of their employees in compliance with the weekly plan. This study aims to present a gamifiedweb system for the dissemination of the work packages of the weekly plan and also exhibit the performance evaluation of the operational teams. Thus, it is expected to generate improvement in the transparency between the managerial and operational levels and to increase the engagement of the operational teams. Therefore, this web system proposes the use of visual management principles and gamification techniques. The main research strategy used in this work was Design Science Research, a constructive methodology, in order to develop, implement and validate the gamifiedweb system. An empirical study in Project A was carried out, involving a survey of the project situation in terms of transparency and engagement of operational teams, requirements gathering for the design of the web system and its development. As a result, this innovation should act to generate the membership of workers’ planning, drawing their attention to the weekly schedule as well as inducing the creation of a scenario with a healthy "competition" that can improve productivity and engagement in the process as a whole.


Gamification, Visual Management, Last Planner, Engagement and Transparency



Neto, H. M. , Leite, R. M. , Costa, D. B. & Durão, F. 2014, 'Visual Communication Panels for Production Control Using Gamification Techniques ' In:, Kalsaas, B. T., Koskela, L. & Saurin, T. A., 22nd Annual Conference of the International Group for Lean Construction. Oslo, Norway, 25-27 Jun 2014. pp 689-702

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