In recent years, concerns with value generation in construction have increased, as a result of the introduction of novel marketing and operations management ideas, strongly related to the Lean Production paradigm. Among other improvements, several organizations have developed strategies targeting client attraction and retention. In the Brazilian construction industry, investments in social housing projects have greatly increased in the past decade. Considering the heavy investments in this sector, the success of a project depends strongly on final client retention and main clients’ perception on satisfaction and value. The goal of this paper is contribute to the consolidation of these concepts in the social housing context. This research is based on a set of multiple case studies carried out in two different forms of housing provision implemented in Southern Brazil. The main contributions of the paper are concerned with the understanding of the relationship among satisfaction, human needs and perceived value according to the perception of the main clients involved in construction projects, especially the dwellers.
Perceived value, satisfaction, housing needs, human needs, low-income housing projects.