https://doi.org/10.24928/2019/0221

Development and Testing of an Innovative Architectural Programming Simulation as a Precursor to Target Value Design

Fatemeh Solhjou Khah1, Zofia K. Rybkowski2, A. Ray Pentecost3, James P. Smith4 & Robert Muir5

1Graduate Student, Department of Construction Science, Texas A&M University, College Station, TX,77843 USA, +1 979-900-0654, ellie.solhjoukhah@gmail.com
2Associate Professor, Department of Construction Science, Texas A&M University, College Station, TX,77843, +1 979-845-4354, zrybkowski@tamu.edu (corresponding author)
3Professor of Practice, Department of Architecture, Texas A&M University, College Station, TX, 77843, +1 979-845-7009, rpentecost@tamu.edu
4Assistant Professor, College of Engineering, Brigham Young University, Provo, UT 84602-8200, +1 801- 422-2023, james_smith@byu.edu
5Principal Faculty, Myers-Lawson School of Construction, Virginia Polytechnic Institute and State University, Blacksburg, VA, 24061, +1 540-231-9959, rmuirjr@vt.edu

Abstract

More than half of international construction projects are underperforming. Poorly defined scope of work has been ranked as the one of the highest reasons for poor performance over which owners and construction stakeholders have control. An owner’s requirements and expectations are specified during the programming phase of a project and these define a design’s scope of work. One focus of Target Value Design (TVD) is making owner’s value a primary driver of design by improving project definition during programming—thus optimizing the design phase. While the number of published research articles praising TVD has been increasing, there is a dearth of information regarding the application of architectural programming (AP) to Target Value Design exercises, which engage stakeholders in a design decision making process called Choosing by Advantages (CBA). CBA first requires identification of attributes that are of value to an owner. The purpose of this research was to explore the importance of architectural programming in helping to identify key attributes of value to an owner, and to report on a lean game designed and preliminarily validated by the authors to investigate the accuracy and perception of attribute identification through AP as represented by the game.

Keywords

Target value design, value, design science, architectural programming, serious games and simulations

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Reference

Solhjou Khah, F. , Rybkowski, Z. K. , Pentecost, A. R. , Smith, J. P. & Muir, R. 2019, 'Development and Testing of an Innovative Architectural Programming Simulation as a Precursor to Target Value Design' In:, Proc. 27th Annual Conference of the International Group for Lean Construction (IGLC). Dublin, Ireland, 3-5 Jul 2019. pp 515-526

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