IGLC.net EXPORT DATE: 19 April 2024 @CONFERENCE{Solhjou Khah2019, author={Solhjou Khah, Fatemeh and Rybkowski, Zofia K. and Pentecost, A. Ray and Smith, James P. and Muir, Robert }, editor={ }, title={Development and Testing of an Innovative Architectural Programming Simulation as a Precursor to Target Value Design}, journal={Proc. 27th Annual Conference of the International Group for Lean Construction (IGLC)}, booktitle={Proc. 27th Annual Conference of the International Group for Lean Construction (IGLC)}, year={2019}, pages={515-526}, url={http://www.iglc.net/papers/details/1664}, doi={10.24928/2019/0221}, affiliation={Graduate Student, Department of Construction Science, Texas A&M University, College Station, TX,77843 USA, +1 979-900-0654, ellie.solhjoukhah@gmail.com ; Associate Professor, Department of Construction Science, Texas A&M University, College Station, TX,77843, +1 979-845-4354, zrybkowski@tamu.edu (corresponding author) ; Professor of Practice, Department of Architecture, Texas A&M University, College Station, TX, 77843, +1 979-845-7009, rpentecost@tamu.edu ; Assistant Professor, College of Engineering, Brigham Young University, Provo, UT 84602-8200, +1 801- 422-2023, james_smith@byu.edu ; Principal Faculty, Myers-Lawson School of Construction, Virginia Polytechnic Institute and State University, Blacksburg, VA, 24061, +1 540-231-9959, rmuirjr@vt.edu }, abstract={More than half of international construction projects are underperforming. Poorly defined scope of work has been ranked as the one of the highest reasons for poor performance over which owners and construction stakeholders have control. An owner’s requirements and expectations are specified during the programming phase of a project and these define a design’s scope of work. One focus of Target Value Design (TVD) is making owner’s value a primary driver of design by improving project definition during programming—thus optimizing the design phase. While the number of published research articles praising TVD has been increasing, there is a dearth of information regarding the application of architectural programming (AP) to Target Value Design exercises, which engage stakeholders in a design decision making process called Choosing by Advantages (CBA). CBA first requires identification of attributes that are of value to an owner. The purpose of this research was to explore the importance of architectural programming in helping to identify key attributes of value to an owner, and to report on a lean game designed and preliminarily validated by the authors to investigate the accuracy and perception of attribute identification through AP as represented by the game. }, author_keywords={Target value design, value, design science, architectural programming, serious games and simulations }, address={Dublin, Ireland }, issn={2309-0979 }, publisher={ }, language={English}, document_type={Conference Paper}, source={IGLC}, }