TY - CONF TI - Developing and Testing Computer- and Virtual Reality-Based Target Value Design Simulations C1 - Lille, France C3 - Proceedings of the 31st Annual Conference of the International Group for Lean Construction (IGLC31) SP - 629 EP - 638 PY - 2023 DO - 10.24928/2023/0194 AU - Kim, Suryeon AU - Rybkowski, Zofia AU - Jeong, H. David AD - Ph.D. Candidate, Department of Construction Science, School of Architecture, Texas A&M University, College Station, TX, USA, kimsuryeon@tamu.edu, orcid.org/0009-0002-2231-6674 AD - Associate Professor, Department of Construction Science, School of Architecture, Texas A&M University, College Station, TX, USA, zrybkowski@arch.tamu.edu, orcid.org/0000-0002-0683-5004 AD - Professor, Department of Construction Science, School of Architecture, Texas A&M University, College Station, TX, USA, djeong@tamu.edu, orcid.org/0000-0003-4074-1869 AB - Knowledge of fundamental lean construction principles and tools is often imparted through the physical playing of serious games and simulations. However, globalization and the emergence of the recent pandemic have created increasing demands for scalability, as well as for diverse player usability and remote implementation of the games. That said, there are challenges associated with transforming existing lean simulations to technology-oriented modes, such as computer- and VR-based formats. For example, while the potential of using advanced formats is promising, it is unclear if these versions offer an equivalent level of learning effectiveness as in-person play. This research reports on the development and testing of different forms of the Marshmallow Target Value Design (TVD) Simulation, including computer- and VR-based formats. Researchers administered and assessed post-simulation questionnaires, and the moderator effect of perceived usability was determined and analyzed. Results show that the computer-based format was more effective than the physical-based format for some TVD principles and that the VR-based format was more effective than the physical-based Marshmallow TVD Simulation for most TVD principles. For the computer-based format, usability moderated learning effectiveness. These results indicate that when developing a computer-based simulation, the usability of the simulation must be considered to ensure maximum effectiveness. KW - Serious games KW - simulations KW - target value delivery (TVD) KW - computer-based simulation KW - VRbased simulation PB - T2 - Proceedings of the 31st Annual Conference of the International Group for Lean Construction (IGLC31) DA - 2023/06/26 CY - Lille, France L1 - http://iglc.net/Papers/Details/2129/pdf L2 - http://iglc.net/Papers/Details/2129 N1 - Export Date: 24 April 2025 DB - IGLC.net DP - IGLC LA - English ER -