TY  - CONF
TI  - Exploring Product Development in Industrialized Housing to Facilitate a Platform Strategy
C1  - Chennai, India
C3  - 26th Annual Conference of the International Group for Lean Construction
SP  - 538
EP  - 548
PY  - 2018
DO  - 10.24928/2018/0283
AU  - Lennartsson, Martin
AU  - Elgh, Fredrik
AD  - Assistant Prof., Jönköping University, School of Engineering, Jönköping, Sweden. +46-36-101631, martin.lennartsson@ju.se
AD  - Prof., Jönköping University, School of Engineering, Jönköping, Sweden. +46-36-101572, fredrik.elgh@ju.se
AB  - Industrialized house-building companies are offering unique products by adopting an engineer-to-order (ETO) strategy. Client satisfaction is achieved by adaptation of product solutions and swift introduction of new technology in combination with cost-efficient production and short lead-time for completion. Product development is executed in collaboration with the clients and changes in requirements are frequent. The use of product platforms, where external and internal efficiency are well-balanced, has been acknowledged as a strategic enabler for mass customization and increased competitiveness. However, ETO-companies struggle with adopting the common product platform approach, set by pre-defined modules and components. Predefinitions may cause an imbalance between product development and a lean production system. The aim of this work was to analyse current strategies and support to master the balance of external and internal efficiency in product development within industrialized housebuilding to facilitate the development of a product platform strategy. Data were gathered from a single case study and an on-going product platform development and includes interviews and document analysis. The findings show that product development is guided by a technical platform, but there is an imbalance where external efficiency is prioritized over the internal efficiency.
KW  - Product development
KW  - Industrialised house-building
KW  - Engineer-to-order
KW  - Product platform
PB  - 
T2  - 26th Annual Conference of the International Group for Lean Construction
DA  - 2018/07/18
CY  - Chennai, India
L1  - http://iglc.net/Papers/Details/1578/pdf
L2  - http://iglc.net/Papers/Details/1578
N1  - Export Date: 19 April 2024
DB  - IGLC.net
DP  - IGLC
LA  - English
ER  -