https://doi.org/10.24928/2025/0170
Dissemination of Target Value Design Principles Through a Bridge Construction Online Simulation: Overview and Case Study
Manav Shah1, Doobari Bharadwaj2, Hameedullah Ehsas3, Shobha Ramalingam4 & Zofia K. Rybkowski5
1Project Controls Engineer, Bechtel, India. [email protected], https://orcid.org/0009-0002-2462-62032Construction Engineer, Bechtel, India. [email protected], https://orcid.org/0009-0001-6704-0192
3Ph.D. Student, Department of Construction Science, Texas A&M University, College Station, Texas, USA. [email protected], https://orcid.org/0000-0003-0137-9473
4Associate Professor and Project Lead, School of Construction, NICMAR University Pune, Maharashtra, India. [email protected], https://orcid.org/0000-0003-4026-5866
5Professor, Department of Construction Science, Texas A&M University, College Station, Texas, USA. [email protected], https://orcid.org/0000-0002-0683-5004
Abstract
This paper aims to qualitatively investigate the impact of Target Value Design (TVD) principles within academic and professional spheres through the creation and evaluation of an innovative and interactive serious game. A novel online TVD simulation was designed and tested, challenging participants to construct a bridge while balancing constraints related to cost, aesthetics, and quality. The bridge format of this TVD game resolved the “gravity challenge” experienced by past TVD simulations that required constructing a tower. The simulation aims to mirror real-world decision-making under TVD guidelines. The findings reveal that participants applying TVD principles were able to identify a market-based cost for the bridge and subsequently reduce project costs by 15% to 25% to meet the owner’s target cost. These results underscore the effectiveness of the game in testing and conveying key TVD principles. This study seeks to expand the reach of TVD principles, which are now becoming integral to the practice of lean construction. The accessible online format offers a valuable learning tool for emerging construction science professionals, enabling them to grasp TVD concepts in an engaging and practical manner.
Keywords
Target Value Design; Online lean simulation, Gaming Pedagogy, Construction
Files
Reference
Download: BibTeX | RIS Format
Reference in APA 7th edition format:
Shah, M., Bharadwaj, D., Ehsas, H., Ramalingam, S. & Rybkowski, Z. K.. (2025). Dissemination of Target Value Design Principles Through a Bridge Construction Online Simulation: Overview and Case Study. In Seppänen, O., Koskela, L., & Murata , K. (Eds.), Proceedings of the 33rd Annual Conference of the International Group for Lean Construction (IGLC 33) (pp. 1463–1473). https://doi.org/10.24928/2025/0170
Shortened reference for use in IGLC papers:
Shah, M., Bharadwaj, D., Ehsas, H., Ramalingam, S. & Rybkowski, Z. K.. (2025). Dissemination of Target Value Design Principles Through a Bridge Construction Online Simulation: Overview and Case Study. IGLC33. https://doi.org/10.24928/2025/0170
Founded in 1993, the IGLC is an international network of researchers from practice and academia in architecture, engineering, and construction (AEC) who feel that the practice, education, and research of the AEC industry have to be radically renewed in order to respond to the global challenges ahead.
2015 © All Rights Reserved.