https://doi.org/10.24928/2021/0202

Strengthening Target Value Design Benefits in Real Estate Market Through Living Labs

Carolina A. Oliva1, Ariovaldo D. Granja2, Marcelle E. Bridi3, João Soliman-Junior4, Moralake Ayo-Adejuyigbe5 & Patricia Tzortzopoulos6

1Post-Doctoral Researcher, University of Campinas, Brazil, [email protected], orcid.org/0000-0003-2079-5472
2Associate Professor, Laboratory for Construction Management Research (LAGERCON), University of Campinas, Brazil, [email protected], orcid.org/0000-0002-2964-5609
3PhD Student, Laboratory for Construction Management Research (LAGERCON), University of Campinas, Brazil, [email protected], orcid.org/0000-0003-4317-5938
4Research Assistant, Innovative Design Lab (IDL), University of Huddersfield, UK, [email protected], orcid.org/0000-0002-8089-8628
5PhD Student, Innovative Design Lab (IDL), University of Huddersfield, UK, morolake.ayo[email protected]
6Professor, Innovative Design Lab (IDL), University of Huddersfield, UK, [email protected], orcid.org/0000-0002-8740-6753

Abstract

The Target Value Design (TVD) is a collaborative process where value drives the design process to achieve the client’s expectations while maintaining the costs and schedule under control. Its application has been successful ing several construction projects, especially in the healthcare context. Applying TVD to the real estate context, however, can be challenging. This paper aims to identify links between TDV and the Living Lab (LL) concept which may potentially help overcome these challenges. LLs are usercentred initiatives that focus on developing innovative solutions through cocreation and collaboration among stakeholders in a real-life context. A review on existing literature was performed to identify how a LL approach can strength TVD in a real state context. The results present opportunities to synergize TVD and LL for a beneficial result.

Keywords

Target Value Design, living labs, innovation, real estate

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Reference

Oliva, C. A. , Granja, A. D. , Bridi, M. E. , Soliman-Junior, J. , Ayo-Adejuyigbe, M. & Tzortzopoulos, P. 2021, 'Strengthening Target Value Design Benefits in Real Estate Market Through Living Labs' In:, Proc. 29th Annual Conference of the International Group for Lean Construction (IGLC). Lima, Peru, 14-16 Jul 2021. pp 634-643

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