Quality Function Deployment-QFD is a powerful development methodology with a wide range of applications. This paper presents a simple case using QFD on the design phase of a Real Estate construction project as a tool of improvement for layout and features of a middleclass apartment unit. The main purpose of QFD in this study was to apply in construction a method of customer-oriented design used in other industries, and to adapt some of the tables and matrices proposed by Akao (1990). Another purpose of this case study was to test the applicability of QFD in real estate projects managed and developed by small companies usually owner-operated.
Quality function deployment, lean construction, building design, building construction, the house of quality.