We propose an agenda for design management research. That agenda is based on a new conceptual foundation for operations management. Design processes can be conceived in at least three different ways: (1) as a process of converting inputs to outputs, (2) as a flow of materials and information through time and space, and (3) as a process of generating value for customers. All three conceptions are appropriate and necessary. However, the conversion model has been dominant in the AEC (architectural/engineering/construction) industry until very recently. We review current thinking and practice of design management, suggest fundamental hypotheses, then propose an agenda for design management research based on those hypotheses.
Design management, concurrent engineering, value management, project management