Evaluation of Product Development Process Models Focusing on Their Implementation

Patricia Tzortzopoulos1, Martin Sexton2, Rachel Cooper3 & Mike Kagloglou4

1Architect, M.Sc., Ph.D. candidate, School of Construction and Property Management, University of Salford, Bridgewater Building, Salford, Greater Manchester, M7 9NU, UK, Tel:+ 44 (0161) 2954284 FAX + 44 (0161) 2954587, e-mail: p.tzortzopoulos@pgr.salford.ac.uk
2Associate Head for Organisational Development, School of Construction and Property Management, University of Salford, Bridgewater Building, Salford, Greater Manchester, M7 9NU, UK, Tel:+ 44 (0161) 2954284 FAX+ 44 (0161) 2954587, e-mail: M.G.Sexton@salford.ac.uk
3Director of the Adelphi Research Institute for Creative Arts and Sciences; University of Salford, Centenary Building, Peru Street, Salford M3 6EQ, UK, e-mail: r.cooper@salford.ac.uk
4Centre manager, University of Salford, Salford Centre for Research and Innovation (SCRI) in the Built and Human Environment, Meadow Road, Salford, M7 9NU, UK, FAX + 44 (0161) 2954587, e-mail: m.kagioglou@salford.ac.uk

Abstract

The need for improving product development performance within the construction industry is widely aclrnowledged. In response to this challenge, different process models have been developed by academia and industry to enhance the effectiveness and efficiency of the design and construction activity. However, the effective and widespread adoption and use of process models has been limited, and the benefits resulting from these endeavours have been ambiguous at best and not existent at worst. This paper presents a framework for evaluating product development process (PDP) models focusing on their implementation. This framework has been tested in a case study carried out on a manufacturing company that have successfully implemented a PDP model for more than 10 years. The paper concludes that the role of PDP models should be defined as means for learning rather than means for control if successful implementations are to be achieved.

Keywords

Product development, process model, evaluation, implementation

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Reference

Tzortzopoulos, P. , Sexton, M. , Cooper, R. & Kagloglou, M. 2004, 'Evaluation of Product Development Process Models Focusing on Their Implementation' In:, Bertelsen, S. & Formoso, C.T., 12th Annual Conference of the International Group for Lean Construction. Helsingør, Denmark, 3-5 Aug 2004.

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