The objective of this paper is to discuss strategic changes in construction companies according to the model of Tushman and Romanelli (1985). A multi-case study was developed, in which it could be observed that most of the time, the process is incremental, punctuated by revolutionary changes, caused mainly by the federal government's economic plans. Based on the history of the companies, and on a number of critical events the strategic periods of each company was described, using both Miles and Huberman’s (1984) and also Mintzberg and McHugh’s (1985) throug methodologies. This aim of this research study was to explain how companies in the Building Industry formulate their strategies.
Construction Sector, Strategic Changes, Qualitative Method
Rossetto, C.R. , Rossetto, A.M. & Mello, R.B.D. 2002, 'The Influence of Revolutionary and Evolutionary Strategic Changes According to Tushman and Romanellis Model in the Construction Sector' In:, Formoso, C.T. & Ballard, G., 10th Annual Conference of the International Group for Lean Construction. Gramado, Brazil, 6-8 Aug 2002.