In The Netherlands, housing changes from a supply towards a demand market. This will have serious implications on the building industry. This is analyzed in a multiple case study, conducted at 19 mass- customized projects in the Dutch town of Almere. It is a thirty-year-old new town, built on reclaimed ground and is still under construction. Since all land was initially state owned and municipality controlled, it offered the opportunity for many experiments in urban planning, social housing and management. In 2001 the ‘Eilandenwijk’ scheme was completed, consisting of 450 units, subdivided over 15 developers/ builders. The main constraint was that no two units should be the same and that all units should be customer- determined. The OBOM Research Group was commissioned by SBR (Foundation for Building Research) to evaluate the potential conflicts and gains between highly efficient building processes, influenced by consumer demands. The evaluation aims to visualize the lead times of separate, yet connected decisions with regard to building parts and building part groups of the 15 projects mentioned. The evaluation should result in a benchmark for future mass customized housing projects. The preliminary results are due to be published in October 2002.
Consumer oriented housing, mass-customization, lead-time.