https://doi.org/10.24928/2017/0325

Platform Ecosystems: Unlocking the Subcontractors’ Business Model Opportunities

Enni Laine1, Otto Alhava2, Antti Peltokorpi3 & Olli Seppänen4

1Doctoral Candidate, Department of Civil Engineering, Aalto University, Finland, enni.laine@aalto.fi
2Chief Technology Officer, Fira Oy otto.alhava@fira.fi
3Assistant Professor, Department of Civil Engineering, Aalto University, Finland, antti.peltokorpi@aalto.fi
4Professor of Practice, Department of Civil Engineering, Aalto University, Finland, olli.seppanen@aalto.fi

Abstract

Platform ecosystems facilitated by the internet are changing the way market mechanisms work. The platform ecosystem business model, using data and network effects, creates new rules for how value is created and delivered. The viral growth characteristic to platform ecosystems has already caused disruption in several industries. The purpose of the research is to explore business opportunities facilitated by the platform ecosystem business model in the construction sector through an example case of a residential building construction. The key concepts and underpinning logics of the platform ecosystem business model are defined. Interactions between the five lean principles and the platform ecosystem concept are reviewed. Finally, an example case of implementation

Keywords

Lean, platform ecosystem, business model design, network effect, construction industry

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Reference

Laine, E. , Alhava, O. , Peltokorpi, A. & Seppänen, O. 2017, 'Platform Ecosystems: Unlocking the Subcontractors’ Business Model Opportunities' In:, 25th Annual Conference of the International Group for Lean Construction. Heraklion, Greece, 9-12 Jul 2017. pp 177-184

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